Conduct keyword research using tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-volume, low-competition keywords related to your topic.

Understand the needs, preferences, and problems of your target audience. Create detailed buyer personas to help guide your content creation.

Clearly define the goals of your website or application, such as increasing sales or generating leads.

Social media optimization (SMO) is the use of social media sites to manage and enhance an organization's message and online presence.

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Establish the goals and research questions you want to address in your analysis. This will guide your entire process and help you stay focused.
Pick relevant social media platforms where your target audience spends most of their time.